The client wanted an informational marketing postcard that could easily be handed out or sent as a mailer.  They really wanted to make an impression, so I sourced a premium matte cardstock and used spot UV on the informational content to ensure it stood out and drew the eye.  The color blocks, or “bits”, received a printing technique called akuafoil, which allows for a foil effect in any color.  To finish off the premium look and feel, we gave the postcard rounded corners