Logo
One’s branding, specifically the logo, is often the first impression people have of a brand or company. The logo is going to be used in multiple ways, so it is best to keep the design responsive as to give maximum impact in any use and against any background.
The client request was for a typography based logo with a hint of symbology. In this case, they wanting to make the statement that they are always “on point”.
Colors
As a concierge marketing service provider they needed to invoke trust to their customers. In color psychology, blue is the color of trust. The use of the bright orange invokes confidence that they will be on point.
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Typography
The client wanted a go-to typeface that was readable, had a standard sans feel while also having a design flair to it that deviates from the standard.
Dolce Vita
