Logo
One’s branding, specifically the logo, is often the first impression people have of a brand or company. The logo is going to be used in multiple ways, so it is best to keep the design responsive as to give maximum impact in any use and against any background.
This brand identity project required me to think beyond it’s initial need and consider it’s future requirements. Initially this project’s immediate need was aimed at the mobile app. Over time the project grew to need a full identity for use not only on the apps, but the service website and marketing material.
Colors
Red is a bold color that gives a sense of excitement and youthfulness, which is perfect for a company centered on fitness. Finding the right hue was key consideration knowing that the logo in some form will be displayed on either a dark or light background.
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Typography
The typeface choice here needed to be just a single option with versatile weights and able to read quickly. Another consideration was to find an option that didn’t deviate too far from a standard sans font that one would see in used in an app or website. Clear sans was the correct choice as it is also a common web font, which allows for its use across more mediums.
Clear Sans
