Logo
One’s branding, specifically the logo, is often the first impression people have of a brand or company. The logo is going to be used in multiple ways, so it is best to keep the design responsive as to give maximum impact in any use and against any background.
This brand identity project required me to think beyond it’s initial need and consider it’s future requirements. In this case, that meant simplicity. Most of the client’s branding would involve the abbreviated version of their name which allowed for the selection of a more creative style typeface and lean on typography.
Colors
There’s a logical reason why many health and lifestyle centric companies choose the color blue as their primary color. In color psychology, the color blue invokes a sense of trust and reliability.
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Typography
The client wanted a typeface that was easy to read, but deviated from the standard sans fonts you see out there. Droid allowed for a clean display that was compact, easy to read, and had that little flair in style the client was hoping for.
Droid
