Logo
One’s branding, specifically the logo, is often the first impression people have of a brand or company. The logo is going to be used in multiple ways, so it is best to keep the design responsive as to give maximum impact in any use.
This custom brand identity was created for a dispensary supplier. The goal was to give it a design that pulled heavily on being an Arizona based company while also exemplifying premium. The golden color and sheen effect with the art deco style typeface give it that premium feel they wanted.
Colors
Yellow, specifically a golden hue, gives a sense of optimism and a premium quality.
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Typography
The typeface choice here needed exude the concept of “premium”, while being easy to read on a label. Acier BAT had that quality and really stands out from the norm.
Acier BAT