Logo
One’s branding, specifically the logo, is often the first impression people have of a brand or company.
Not all branding requires sticking with the crowd. They don’t always need a fun character mascot or clipart graphic that denotes what the company does. Sometimes a little creative typography is all you need. With the name “Blueline”, all that was needed to be effective is a bold typeface and a use of color that reflects the name. I think that was accomplished here.
Colors
Blue is not only a color often used to represent water, but it also invokes a sense a trust. Both aspects are what this company needed. When you have a pool built, you need to trust that it will not only look great, but trust the construction.
#273756
#3f506a
#f1f1f1
#404040
#202020
Typography
The typeface choice here needed to be just a single option with versatile weights and able to read quickly. Roboto was the correct choice as it is also a common web font, which allows for its use across more mediums.
Roboto
