Logo
One’s branding, specifically the logo, is often the first impression people have of a brand or company. The logo is going to be used in multiple ways, so it is best to keep the design responsive as to give maximum impact.
This construction company needed something that took their old branding from small business to corporate. If companies like this want to continue to grow and compete with larger companies, then they need to have their branding stand out. For this project, it called for two versions to cover the gambit of professional and marketing uses.
Colors
Red is a bold color that draws the eye, which is perfect for a company centered on construction…a business where one needs to be aware and safe. It also helps as the overall industry is steeped in branding consisting of blues and greens.
#8C1B24
#f1f1f1
#E5E5E5
#252525
Typography
The typeface choice here needed to be just a single option with versatile weights and able to read quickly. Roboto was the correct choice as it is also a common web font, which allows for its use across more mediums.
Roboto
